Foundations
Brand & logos.
Aceve is the parent brand, headquartered in Stockholm. Beneath it sits a family of vertical SaaS products — each retained from an acquisition, each serving a specific country and trade. Sprout makes them feel like one platform without homogenising them.
The Sprout mark
A young plant — the seed of a built system.
The mark stays simple. Don't outline, don't gradient, don't rotate.
Product brands
Each product keeps its name and identity. Sprout supplies the shared shell, tokens and components beneath — plus an Aceve-green accent at the wordmark.
Voice in one sentence
"In business to back the builders of society. Direct, instructional, calm. We're closer to Excel than to a consumer app."
See